http://www.comicbookresources.com/?p...ticle&id=31624

For example, we hedged our bets for a long time on "Alpha Flight" until we felt we had a good pitch that tied into something decently reliable. For all that the original "Alpha Flight" ran -- I think it was 130 issues, which is a staggering run this days -- we went back to the title several times since then, and none of those revivals really took hold. We hadn't captured that ineffable element that made people interested in Alpha Flight to begin with. Hopefully this time, we'll hit that mark a little better. Part of that comes from having the right creative team, and part of that comes from launching with "Fear Itself" which should get some more eyeballs on it and have people paying more attention to it than just saying, "Hey, here's Alpha Flight again." The guys who are passionate "Alpha Flight" fans will absolutely come out and support those books, but we need more readers than them to make it a successful venture long term.