I don't know if anyone is going to be too confused by the difference between "Fear Itself: Spider-Man" and "Fear Itself: Alpha Flight." One character has a lot of comics coming out every month and the other characters haven't had much of anything of late outside of a "Chaos War" one-shot. There might be a way we position them differently once it gets closer to release time, but I don't know if there's any great advantage to saying, "Hey, we're trying to build something longer term over here!" The readers are either interested or they're not, and they get to choose what they want to spend their time and money on. Certainly, if we get an Alpha Flight book up and running, it's a whole new property we have that can maybe take some pressure off of "Amazing Spider-Man" or needing to do so many Spider-Man books month after month.
But I think it's all intrinsic to whatever project you're doing. Even within "Fear Itself," you have to message each title specifically. What is this Alpha Flight story/launch/thing? What is this Fearsome Foursome thing? What is "Fear Itself: Spider-Man" or "Fear Itself: Wolverine?" What story are you telling? What are you doing here that's exciting to people who are reading the big event's core book or to people who just love Wolverine or Spider-Man or whoever's in the series?