I agree with this part, Phil, if not the rest of your post (respectfully, of course).changes have to be made before there's another bankrupcy
I still see this as putting a band-aid on a wound to an artery, and then saying it'll heal just fine. Things in the comic industry CANNOT be sustained as they were. Only change and risk will save the industry. Innovation. And i am not just talking about cut-backs of a few titles, either.
Until Marvel takes a risk as big as DC did (which is a short-term gain for them; they still need a long-term plan!), I still see Marvel as the company that doesn't see what is right in front of them and only reacts (and marginally, at best) after it is far too late. For them not to have known how 52 would affect them in sales...really? This was some sort of surprise? Wow. Good luck with that business plan, Marvel...