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Alpha Flight
Viral Marketing alert.
Check it:
http://www.theveidtmethod.com/
http://rorschachsjournal.com/
I think the subtlety of the latter devolved somewhat since it started. It's pretty much just a blog now, (run by Type40 marketing, who does this stuff with other 'about to become movies' ) but when it started apparently it was sort of weird.
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Semper ubi sub ubi
Ye gods, has advertising finally jumped the shark?
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