Well, there are a few key differences with She-Hulk vs. Heroes For Hire... Heroes' last run was back in 97, a little bit of a while back... She-Hulk was just a 'season' renewal, as was the case with Runaways with others... different perspective... She-Hulk, both volumes, have actually sold out at my comic shop... and despite the somehow poor general sales, She-Hulk has gained alot of fans. Heroes for Hire... that was a different kind of tank from what I understand (course my understanding is amateurish, so I can't call any of my words truth... also, they majorly altered the foundation of Heroes, with the cast of it and all, whereas She-Hulk is still at least She-Hulk... and while we're at it, if titles like She-Hulk and Heroes for Hire have no chance for a comeback after a tank... who else does that mean has absolutely no hope for a new volume? I think that Joe Q and company believe that as a result of New Avengers, the appeal might be a little bit higher, a better market for those characters than 97. And with the way certain characters have been building in importance, it was almost inevitable. Like I said elsewhere, I'll buy the first few issues, but that is it.