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On the other hand though, if the marketing costs more in time/manpower/wages and expenditure then it's not worth doing.

:-\"

It's also not unique to AF though; Winter Guard, MI-5, New Warriors etc. are all in a similar boat.

The same standards, yes, but with a mini at least they know that any loss will be temporary as there is only a limited shelf life ie. while it's still not success at least the loss can't drop and...

http://alphaflight.net/content.php?587-January-2012-Sales-Figures

#1 - 46,851
#2 - 26,862
#3 - 24,872
#4 - 23,242
#5 - 20,731
#6 - 19,316
#7 - 18,416
#8 - 18,408

They marketed the heck out of Volume 4 though.

And Volume 4 was originally a mini-series, which was upgraded to an ongoing circa #4 based on the sales of #1 and then downgraded to its original...

She-Hulk & Spider-Girl were concurrent with Vol.3

I'll try and drag the numbers up but there's a lot to go back through.

Could you afford to lose your own money each month just to make less than 20,000 people happy?


They still sold more than AF did, though...

http://www.comicbookresources.com/?page=article&id=47543